Print media isn’t dead, it’s just moved on. People love content but don’t love adverts, so we decided not to be just another advert but rather the content. The media industry is evolving rapidly, we are all media companies now and then we do what we do. In 2007, the year we started, Apple announced the iPhone, the world’s first real smartphone. There were no Instagrams or Snapchats then, but today the medium and message are inextricably linked – it’s not what you say, it’s why and how you say it that matters.